Indie Band OK Go Sued By Post Cereal Company Over Name

OK Go (Photo: Everett Collection / Shutterstock.com)

Indie-rock band OK GO, known for their elaborate RUBE GOLDBERG-esque videos featuring treadmills and the like, are trying to stop the POST cereal company from trademarking the name OK GO! (with an exclamation point) for their cereal, it was reported in the NEW YORK POST.  

The cereal company has filed a lawsuit against the band to step them from preventing the corporation from trademarking the name, claiming there would be "no confusion" among consumers attempting to differentiate between the band and the cereal, according to documents filed last month.

The band has even collaborated with POST in the past, arguing in a lawsuit that people would confuse the brand with the band.

Attorneys for the cereal company wrote, “The parties’ respective goods and services are clearly unrelated, making confusion virtually impossible. Breakfast cereal and cereal-based snack foods are not related to sound recordings, musical performances and clothing and other merchandise typically associated with such entertainment services, and consumers are highly unlikely to assume a connection."

The rock band has argued that not only have they held a trademark for “OK Go” for 15 years but they’ve also worked with POST on various brands, including HONEY BUNCHES OF OATS, which is not the name of a band, but a cereal.

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