St. Jude Children's Research Hospital To Launch 'Love Music, Stop Cancer' Campaign
by Laura Moxley
November 23, 2021 at 10:31 AM (PT)
ST. JUDE CHILDREN'S RESEARCH HOSPITAL is launching its new "Love Music, Stop Cancer" t-shirt and social campaign, where the public can join over 100 of their favorite Country artists in becoming a "Partner in Hope for ST. JUDE," a $20 monthly donor, to receive the campaign t-shirt.
Featured artists joining the campaign will post social content in their "Love Music, Stop Cancer" t-shirts on DECEMBER 9th and 10th using the hashtag "#MusicGives." They include LADY A, BRETT ELDREDGE, MAREN MORRIS, DARIUS RUCKER, KANE BROWN, CARRIE UNDERWOOD, SAM HUNT and many more. In all, more than 100 Country artists and influencers are participating this year. The two-day social push will coincide with an on-air push from ST. JUDE's radio and streaming partners.
Station partners were provided with a media kit that includes artist photos and PDA videos, ST. JUDE logos, TIKTOK and other social media social content, talking points, gifs and web banners, and more.
To learn more about the campaign or to become a Partner in Hope, click here.