The madness that was MARCH can now be legally revealed (notice how we cleverly skirted running afoul of the NCAA?). The third survey of the year ran from 2/28 through 3/27 and was relatively featureless. No big holidays or big events to challenge listening habits. Kind of a status quo time period where we would expect stations to settle into their more normal patterns. The Ratings Experts from RESEARCH DIRECTOR, INC., along with our lasting partners from XTRENDS, bring you another slog through the numbers.
NEW YORK: Charge Of The LITE Brigade
There was precious little drama this month as the top six stations 6+ remained in their exact same positions. iHEARTMEDIA AC WLTW (LITE) did have its best Frosty-free share since MAY (7.2-7.7) to widen its lead on the rest of the field. EMMIS Urban AC WBLS was up for the third straight survey (6.8-6.9) to remain in second place. ENTERCOM Classic Hits WCBS-F repeated at #3 (5.9-5.9) while SBS Tropical WSKQ (MEGA) returned at #4 (5.3-5.0). iHEARTMEDIA Top 40/M WHTZ (Z100) maintained its #5 presence (4.8-4.7) with cluster brother iHEARTMEDIA Classic Rock WAXQ (Q104.3) coming in at #6 (4.5-4.4). No other station managed to crack a four share.
Pretty much nothing to see 25-54, as well, as the top four stations remained unchanged from last month. WLTW captured the flag again and managed to return to its pre-Santa share level. WBLS was off slightly at #2 so the gap between the leaders widened to over a share. WHTZ repeated at #3 but with its best showing since NOVEMBER while WCBS-F was back at #4 but with a small loss. iHEARTMEDIA Urban WWPR (POWER) moved up to #5 with its best book since MAY. This pushed WSKQ – which ended a three-book surge – back to #6. It was sharing the moment with EMMIS Top 40/R WQHT (HOT), which remained in place with a flat book.
The only status that remained quo in the 18-34 competition was WHTZ finishing at the head of the pack again. The station had flirted with double digits last time but fell off that pace. WLTW surged forward three places to #2 with its best elfless share in over a year. This also cut Z100’s lead to under a share. WWPR remained at #3 with a slight increase but was locked arm in arm with WQHT, which moved up a slot with its highest share since NOVEMBER. WSKQ dropped three places to #5 with its second big loss in a row. WBLS remained at #6 but scored its best book in over a year.
Last month WHTZ and WLTW were tied at #1 18-49. The stations went in opposite directions this time as LITE had its best book sans BURL IVES since JUNE while Z100 took a small loss. WBLS found itself alone at #3 thanks to its third straight up book. WQHT stepped up to #4 with a slight increase while WWPR also took a step upward – to #5 – with its best outing in over a year. WSKQ dropped to #6 as it ended a three-book surge.
LOS ANGELES: The KOST Protocol
There was precious little change atop the 6+ leaderboard in this market, as well. iHEARTMEDIA AC KOST was, ahem, coasting as it won the market for the sixth straight survey (6.5-6.5). ENTERCOM Classic Hits KRTH (K-EARTH) finished in second place for the fourth book in a row and with its highest score in over a year (5.3-5.5). ENTERCOM Rhythmic AC KTWV (THE WAVE) had its highest mark since MAY (4.4-4.7) to take sole control of the #3 position. iHEARTMEDIA Top 40/M KIIS (KISS) slipped to #4 (4.4-4.3) while iHEARTMEDIA Hot AC KBIG (MY FM) held steady at #5 (4.3-4.2). Close behind at #6 was ENTERCOM Adult Hits KCBS-F (JACK), which had its best performance since JUNE (4.0-4.1).
The top three stations 25-54 were repeat performers from last survey. KOST was #1 but gave back all of last month’s small increase. KRTH returned at #2 with its best outing since OCTOBER. The net result was that the two stations were separated by less than half a share. KISS repeated at #3 but with its third straight up book. KCBS-F remained at #4 as it, too, was up for the third book in a row. It was forced to share the spot with UNIVISION Spanish Contemporary KLVE (K-LOVE), which advanced from a tie at #6 with its best book since MAY. KTWV was close behind at #6 after posting its best score since APRIL. KBIG slid to #7 with its lowest share in over a year and was tied with SBS Regional Mexican KLAX (LA RAZA).
The 18-34 apple cart was upended as SBS Spanish AC KXOL (MEGA) jumped from a tie at #5 to #1 as it ended a two-book slide. MERUELO Top 40/R KPWR (POWER) saw its two-book winning streak come to an end as it stepped back to #2 as it returned most of last month’s solid increase. KRTH remained at #3 with a nice increase while KIIS slipped to #4 with a slight decrease. KOST dropped back to #5 with a flat performance while iHEARTMEDIA Urban KRRL (REAL 92.3) inched up to #6 as it ended a two-book slide. ENTERCOM Top 40/M KAMP (AMP) moved down to #7 as it ended a two-book run and was tied with KCBS-F, which advanced from #10 with its highest share since AUGUST.
KOST found itself at #1 18-49 for the fifth book in a row despite a small loss. However, it was branded as a “co-leader” as KRTH moved up from a tie at #3 to force the jump ball. KIIS slipped back to #3 with a slight decrease while KBIG dropped back to #4 with its lowest total in over a year. KPWR was off a bit and fell into a five-way tie at #5. It was joined in that space by KXOL (up from #11), KCBS-F (up from #6), KLAX (up from #7), and KLVE (up from a tie at #8).
CHICAGO: Newsworthy Numbers
For the third book in a row, the news fit neatly at #1 6+ for ENTERCOM News WBBM-A (6.1-5.8). HUBBARD Hot AC WTMX (MIX) came in second place again (5.5-5.4) and was mere inches ahead of two stations at #3. HUBBARD Classic Rock WDRV (THE DRIVE) had its best book since AUGUST (5.1-5.3) while iHEARTMEDIA Urban AC WVAZ (V103) had its first up book since JULY to step up from #5 (4.7-5.3). CUMULUS Classic Hits WLS-F took two steps upward to #5 with its best outing since NOVEMBER (3.9-4.5). UNIVISION Regional Mexican WOJO (QUE BUENA) slipped to #6 with its smallest share since JULY (5.0-4.2).
It was a cluster win 25-54 as WTMX and WDRV finished at #1 and #2, respectively. MIX gave back most of last month’s healthy increase but still won the demo for the third straight survey. THE DRIVE was off slightly but still moved up a slot. WOJO dropped back to #3 with its lowest score in over a year. ENTERCOM Rhythmic AC WBMX (JAMS) remained at #4 but with its best mark since JUNE. WLS-F was up two spaces to #5 with its best share since OCTOBER while WVAZ slipped to #6 despite its third straight up book. HUBBARD AC WSHE was close behind at #7 after posting its largest number in over a year.
Check out the big book on ENTERCOM Top 40/M WBBM-F (B96). The station had its best score in over a year as it rocketed from a tie at #7 to #1. WTMX again gave back most of last month’s big gain to slide back to #2. iHEARTMEDIA Top 40/M WKSC (KISS) slipped to #3 with a small loss. This was the first time in over a year that B96 won the Top 40 war in this demo. iHEARTMEDIA Urban WGCI moved up to #4 with its best outing since DECEMBER. WDRV fell back to #5 as it lost about half of last month’s huge increase. It was tied with CUMULUS Alternative WKQX, which was flat. WBMX advanced four spaces to #7 with its highest share since JULY. WOJO dropped five slots to a tie at #9 with its lowest score since AUGUST.
The top three 18-49 stations were repeat performers from last month. WTMX lost all of its big gain but was still well ahead of #2 WOJO, which was down sharply for the second straight survey. WDRV returned at #3 with a small decrease while WBMX moved up to #4 with its best showing since JULY. Three stations charged up the chart to land in a tie at #5. WBBM-F moved up from a tie at #12 while WSHE advanced from a tie at #8. Both had their best books in over a year. WLS-F only had its highest share since SEPTEMBER but that moved the station up from #15. WKSC slid four places to #8 with a small decrease.
SAN FRANCISCO: It Has Been Proved
The top five 6+ stations were the same as it ever was, or at least last survey. KQED INC. N/T KQED remained the undisputed leader (7.1-7.3) and even widened its lead over second-place ENTERCOM News KCBS-A (6.5-6.4). #3 iHEARTMEDIA AC KISQ (THE BREEZE) continued to be the leading music station after posting its best number since JUNE (4.9-5.0). BONNEVILLE AC KOIT remained at #4 as it regained all of last month’s share loss (4.3-4.8). iHEARTMEDIA Top 40/M KYLD (WILD) repeated at #5 (3.9-4.1). Not far behind at #6 were ENTERCOM Hot AC KLLC (ALICE) (3.8-3.7) and CUMULUS Classic Rock KSAN (THE BONE) – which had its best book in over a year (3.3-3.7).
KYLD captured the 25-54 flag for the second straight survey and posted its largest share in over a year. KQED was up slightly to remain #2 while KOIT repeated at #3 with a slight increase, as well. KLLC returned at #4 with a slight decrease and was tied with KISQ, which moved up a slot despite being down slightly. The big mover of the month was UNIVISION Spanish Adult Hits KBRG (AMOR), which jumped from a tie at #12 to #8 with its best book in over a year.
Though it was off slightly, iHEARTMEDIA Top 40/R KMEL remained #1 18-34 but its lead shrank to under a share as KOIT moved up to #2 with its best Frosty-free number in over a year. KYLD dropped back to #3 with its lowest share in over a year. KQED was #4 again with a slight decrease. BONNEVILLE Top 40/M KMVQ (NOW) remained at #5 with its lowest share in over a year. It was partnered with iHEARTMEDIA Hot AC KIOI (STAR), which advanced from #8 as it ended a four-book slide.
In somewhat of a surprise, KOIT moved up to #1 18-49 with its best non-festive share in over a year. It just edged out KYLD, which slid back to #2 thanks to a small loss. KQED stepped up to #3 as it got back some of last month’s huge decrease. KMEL dropped down to #4 with a slight decrease while KLLC remained at #5 as it returned all of last month’s small increase. KISQ advanced three squares to #6 with its third straight up book.
DALLAS-FT.WORTH: Kiss Bliss
Once again we are here to regale you with stories about iHEARTMEDIA Top 40/M KHKS (KISS). The station was only flat 6+ (6.3-6.3) but remained market dominant … in every demo. iHEARTMEDIA Classic Rock KZPS (LONE STAR) was in second again (5.1-5.1) while ENTERCOM Classic Hits KLUV (K-LOVE) returned at #3 as it got back all of last month’s loss (4.2-4.6). CUMULUS Country KPLX (THE WOLF) stood alone at #4 with its highest score in exactly a year (4.1-4.4). iHEARTMEDIA Hot AC KDMX (NOW) moved up to #5 with its best outing since JULY (3.8-4.3). UNIVISION Regional Mexican KLNO (QUE BUENA) was up three slots to #6 with its best performance since SEPTEMBER (3.7-4.2). CUMULUS Country KSCS – the only one of our featured performers without a nickname – dropped five places to a tie at #9 with its lowest mark in over a year (4.1-3.6).
Except when Santa is enjoying his peak powers, the 25-54 competition is almost always a race for second place. KHKS won the day again and posted its largest share in over a year. It held more than a two-share advantage over the two second-place stations. ENTERCOM Adult Hits KJKK (JACK) remained in place with a slight decrease while KLNO moved up a notch with a strong increase. SERVICE Urban KKDA (K104) moved up three slots to #4 with its best book in over a year while KDMX also took three steps upward – to #5 – with its best showing since JULY. iHEARTMEDIA Active Rock KEGL (THE EAGLE) slipped to #6 with a flat performance and was tied with a stationary KZPS, which was up slightly. iHEARTMEDIA AC KDGE (STAR) was off slightly but that was enough to send the station dropping from a tie at #3 to a tie at #8.
The top four slots 18-34 belonged to the iHEARTMEDIA cluster. The far-and-away leader was – naturally – KHKS. The station had its largest share in over a year and was flirting with double digits. KDMX jumped from #8 to #2 with its best book in over a year yet still trailed the leader by almost four shares. KDGE slipped to #3 as it lost a chunk of share while KEGL stepped back to #4 with a small loss. The two stations previously lodged at #4 went their separate ways. KKDA slipped to #5 with a slight loss while KLNO ended up at #7 with a slightly larger decrease.
All KHKS did 18-49 was land its best book since OCTOBER to remain a dominant #1. KKDA was up to #2 with its highest total in over a year but was still two and a half shares off the lead. KDMX advanced three squares to #3 with its best showing since JULY. KLNO held steady at #4 as it got back all of last month’s share loss. KJKK fell from #2 to #5 despite a slight increase. URBAN ONE Top 40/R KBFB (THE BEAT) returned at #6 but with its highest score in over a year. KDGE fell to #7 with a slight decrease.
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