Welcome back to reality! After a couple of books that were indelibly stained by the stench of holiday music, the NIELSEN world returned to a semblance of normalcy with the release of the JANUARY survey. What happened after the teeming multitude of radio listeners went back to their regular schedules? That’s why The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our somewhat silent partners at XTRENDS – are here to find out. This book fell entirely into its namesake month as it ran from 1/3 to 1/30. The results may amaze you …
NEW YORK: Turn Down The Lite
Shares were scurrying about the 6+ universe with the departure of the big guy and his minions. iHEARTMEDIA AC WLTW (LITE) experienced the expected decline (12.5-7.6) but remained #1 and was in a far stronger position than when all this mischievousness began (it had a 6.7 in NOVEMBER). As we move down the list, we shall see that several stations regained their previous form. ENTERCOM Classic Hits WCBS-F moved up to #2 (5.1-6.4) and was slightly better than the pre-Santa period. EMMIS Urban AC WBLS dropped back to #3 (5.6-6.3) but ended a two-book slide. SBS Tropical WSKQ (MEGA) remained at #4 (5.0-5.5) but with its best book in over a year. ENTERCOM News WINS-A was back in the top five with its best outing since JUNE (3.8-4.8). iHEARTMEDIA Top 40/M WHTZ (Z100) slipped to #6 with its lowest score in over a year (4.5-4.2) and was tied with cluster brother iHEARTMEDIA Classic Rock WAXQ (Q104.3) (4.1-4.2).
WLTW continued its uninterrupted reign as the #1 25-54 station though it was not quite as strong this time as it was in NOVEMBER. WCBS-F came back with a roar as it went from a tie at #7 to #2 with its highest mark in over a year. WBLS held steady at #3 as it, too, landed its largest share in over a year. WHTZ slid to #4 with its third down book in a row. WSKQ remained at #5 with a slight increase while WAXQ advanced to #6 with its third up book in a row. EMMIS Top 40/R WQHT (HOT) fell four places to #7 with its smallest share in over a year.
WSKQ has been on a rather robust two-book run that has taken the station from #5 18-34 to #1. The station had its best book since FEBRUARY. WHTZ was still #2 but with its lowest total in over a year and was over a share off the lead. WQHT was up to #3 with a solid increase while WLTW dropped from #1 to #4 but was ahead of its #5 pace from NOVEMBER. iHEARTMEDIA Urban WWPR (POWER) slipped to #5 as it ended a three-book surge. The next closest station to cracking the top five was ENTERCOM Alternative WNYL (ALT 92.3) but it was more than a share and a half behind.
WLTW was, of course, down 18-49 but had its best non-holiday share since JUNE to remain a dominant #1. WSKQ was up three slots to #2 with its best outing since FEBRUARY while three stations were laying claim to the #3 position. WQHT remained in place with a slight decrease while WHTZ slipped a spot with – again – its lowest share in over a year. WBLS moved up from #6 with its best mark in over a year. WWPR fell back to #6 as it ended its three-book surge.
LOS ANGELES: Lowering The KOST
It is not often that a station can lose over half of its 6+ share from one survey to the next and remain #1. That is exactly what happened to iHEARTMEDIA AC KOST (13.0-6.2). In addition, it was in a stronger position than the pre-Santa hoopla when it had a 5.1 share. The next six stations in the pecking order all had up books. ENTERCOM Classic Hits KRTH (K-EARTH) remained at #2 but with its highest share since AUGUST (4.4-5.1). iHEARTMEDIA Hot AC KBIG (MY FM) held steady at #3 with its best outing since SEPTEMBER (4.0-5.0). iHEARTMEDIA Top 40/M KIIS (KISS) rose a spot to #4 (3.5-4.3) and found itself tied with ENTERCOM Rhythmic AC KTWV (THE WAVE) (3.6-4.3). Both stations reverted to where they were before all the elfin magic polluted the airwaves. It was also a surprisingly strong month for a couple of spoken-word stations. iHEARTMEDIA Talk KFI-A jumped three places to #6 with its best book since AUGUST (3.2-3.8). ENTERCOM News KNX-A advanced six squares to #7 with its best performance in over a year (2.6-3.7). Perhaps that had something to do with some sort of shutdown.
After making way for the big guy for a couple of books, KBIG returned to the top spot 25-54 with its first up book since JULY. KOST again lost more than half its previous share as it slipped to #2 but posted its best Frosty-free number since JULY. KRTH stepped up to #3 as it ended a three-book slide while KIIS moved up to #4 with a small increase. ENTERCOM Adult Hits KCBS-F (JACK) also had a small gain but that was enough to propel the station from #8 to #5. SBS Spanish AC KXOL (MEGA 96.3) lost almost all of last survey’s big increase as it fell from #2 to #7. KTWV had its best outing since JUNE while SBS Regional Mexican KLAX (LA RAZA) landed its largest share since FEBRUARY. As a result, both stations moved up and into a tie at #8. The last six stations mentioned were within a half-share of each other.
MERUELO Top 40/R KPWR (POWER) had its first down 18-34 book since OCTOBER yet it was still good enough to land the station at #1. It had previously been tied at #2 with KXOL, which remained in place despite returning most of last month’s big increase. KIIS was up four slots to #3 as it ended a four-book slide and was tied with iHEARTMEDIA Urban KRRL (REAL 92.3), which moved up a slot despite also losing most of last survey’s big gain. KRTH held steady at #5 with a slight decrease and was partnered with KBIG, which took a small step forward with a solid increase. And what of our radio home for the holidays? KOST dropped from #1 to #8 and was tied with KLAX, which again had its best outing since FEBRUARY.
As was seen in the previous three demos, KOST lost more than half its 18-49 share. The station remained at #1 but was forced to share the moment with KBIG, which advanced from #4 with its highest score since OCTOBER. The two stations previously known as #5 parted company. KIIS moved up to #3 with a solid increase while KRTH landed at #4 with its first up book since OCTOBER. The two stations formerly claiming the #2 position also dissolved their arrangement. KPWR dropped to #5 as it ended a three-book surge while KXOL landed at #6 with its lowest total since AUGUST. It was tied with KLAX, which jumped three places with – again – its best performance since FEBRUARY.
CHICAGO: Dim All The Lite
It would appear that the post-HOLIDAY time period was the true season of giving. The (now) top two 6+ stations each landed their largest shares in over a year. ENTERCOM News WBBM-A stepped up to #1 (5.3-6.2) while UNIVISION Regional Mexican WOJO (QUE BUENA) advanced to #2 (4.6-5.5). HUBBARD Hot AC WTMX (MIX) recovered from its eggnog-induced hangover to move up to #3 with its best share since last JANUARY (4.4-5.4). Not surprisingly, iHEARTMEDIA AC WLIT (LITE) lost more than half its share (13.3-5.0) as it slid to #4. It was in better shape than when it went into the polar vortex when it was tied at #11 in NOVEMBER with a 3.2 share. iHEARTMEDIA Urban AC WVAZ (V103) slipped to #5 (4.9-4.8) while HUBBARD Classic Hits WRDV (THE DRIVE) remained at #6 but with its best showing since AUGUST (3.9-4.5).
It seems like every season, WTMX gets hammered by the big guy then bounces right back. It happened again this year as MIX was back at #1 25-54 with its best book in over a year. WOJO returned at #2 by accomplishing the same feat and just barely missed tying for the lead. WLIT again surrendered more than half its share to drop to #3. In NOVEMBER it was tied at #14. WDRV returned at #4 as it regained most of last survey’s loss. ENTERCOM Rhythmic AC WBMX (JAMS) slipped to #5 despite also regaining most of last survey’s loss of share. WBBM-A again reported its best book in over a year as it jumped from a tie at #13 to #6.
WOJO went back to where it once belonged 18-34 after Santa’s departure. The station zoomed from #4 to #1 with its highest share in over a year. iHEARTMEDIA Top 40/M WKSC (KISS) remained at #2 with a flat performance while WTMX held firm at #3 with a slight increase. WLIT dropped to #4 as it lost over half its share but was in a far better spot than NOVEMBER when it was tied at #19. iHEARTMEDIA Urban WGCI repeated at #5 with a small increase and was tied with WDRV, which moved up a slot with a solid gain. WBMX had its best outing since JULY but did not budge from #7. HUBBARD AC WSHE jumped from #17 to #8 as it almost doubled its previous share.
Before we were all playing reindeer games, WOJO was #1 18-49 for eight straight surveys. The station did it again this time with its highest share in over a year. WTMX held steady at #2 as it, too, had its best outing in over a year. WDRV motored from #7 to #3 as it regained all of last survey’s big loss. WLIT dropped to #4. It was tied at #17 in NOVEMBER. WBMX moved up to #5 with a solid gain. WGCI dropped to #6 with its lowest mark in exactly a year and was tied with WKSC, which was flat.
SAN FRANCISCO: Return Of The Status Quo
Santa sure shook up the 6+ snow globe but now that those fake flakes have settled, things got back to normal. KQED INC. N/T KQED was again #1 (7.5-8.0) with its best book since MAY. ENTERCOM News KCBS-A returned to its customary #2 position with its highest share in over a year (5.8-7.0). BONNEVILLE AC KOIT lost more than half its share (10.7-4.8) as it fell to #3. Still, that was better than NOVEMBER when it was #6 (3.7). iHEARTMEDIA AC KISQ (THE BREEZE) remained at #4 as it ended a three-book slide (3.8-4.3). iHEARTMEDIA Top 40/M KYLD (WILD) moved up to #5 with its best performance in over a year (3.4-4.2). ENTERCOM Hot AC KLLC (ALICE) had a solid gain (3.0-3.7) to advance to #6. iHEARTMEDIA Top 40/R KMEL fell from #5 to a tie at #10 as its roller-coaster ratings ride continued (3.5-3.0).
It was moving month for the 25-54 set. KQED was back on top with its best showing since MAY while KYLD stepped up to #2 with its best book in over a year. KOIT again was cut in more than half as it dropped to #3. It had been #10 in NOVEMBER. KLLC stepped up to #4 as it ended a four-book slide. KISQ advanced four squares to #5 with its highest score since OCTOBER. iHEARTMEDIA Hot AC KIOI (STAR) slipped to #6 with a flat performance. KCBS-A had its best month in over a year to jump from a tie at #14 to #7. KMEL had its lowest total in exactly a year to fall to #8 where it was joined by BONNEVILLE Top 40/M KMVQ (NOW), which dropped from a tie at #5.
For the first time in over a year, KYLD was #1 18-34. The station moved up from #3 with a huge increase. KMEL repeated at #2 with an equally huge decrease. KQED was up four slots to #3 with its highest mark in over a year. KMVQ inched up to #4 with a flat book while KIOI remained at #5 with a slight decrease. It was tied with two other stations. SBS Regional Mexican KRZZ (LA RAZA) slipped from #4 with a small loss while KOIT dropped from the lead after losing more than half its previous number. Way back in NOVEMBER the station was sitting at #9.
KYLD went, well, wild 18-49. The station moved from #4 to #1 with its best performance in over a year. KQED was up to #2 with its largest share since FEBRUARY. KOIT slid to #3. Yes, it lost more than half its share and – yes – it was still better off than when all this holiday hoo-hah started when it was #9. KMEL dropped from #2 to #4 as it gave back all of last month’s huge increase. KLLC took two steps upward to #5 as it ended a four-book slide. KMVQ slipped to #6 despite a slight increase.
DALLAS-FT. WORTH: Three For The Show
The airwaves were lousy with holiday tunage as three stations made the Frosty flip. They were all back to their versions of normal this survey and, as is usually the case, iHEARTMEDIA Top 40/M KHKS (KISS) was back to #1 6+ (5.9-6.1). The surprise move this month came from ENTERCOM Adult Hits KJKK (JACK), which leapt from #9 to #2 with easily its highest share in over a year (3.6-4.9). Next came one of the holiday players. ENTERCOM Classic Hits KLUV (K-LOVE) slipped to #3 (6.1-4.6), which is where it was back in NOVEMBER. iHEARTMEDIA Classic Rock KZPS (LONE STAR) inched up to #4 (4.2-4.2) where it was tied with our second holiday contestant. iHEARTMEDIA AC KDGE (STAR) dropped from the market lead (7.1-4.2) but was in better shape than back in NOVEMBER when it was tied at #9. Our final holiday celebrant was SALEM Christian Contemporary KLTY. It fell from #4 to #11 as it ended a strong four-book surge (4.6-3.6).
The 25-54 arena featured a flurry of activity (see what we did there …). KHKS returned to its normal spot at #1 despite a slight decrease. KJKK was close behind as it moved up to #2 with its best outing in over a year. Then came a couple of ties. UNIVISION Regional Mexican KLNO (QUE BUENA) was up three places to #3 with a solid increase. It was joined by iHEARTMEDIA Active Rock KEGL (THE EAGLE), which moved up a spot with a slight increase. iHEARTMEDIA Hot AC KDMX (NOW) was up two slots to #5 with a slight increase. It was joined by the “how ‘bout dem COWBOYS!” station ENTERCOM Sports KRLD (THE FAN). It advanced from #15 with its best book in over a year. What of our holiday stalwarts? KDGE fell from the lead to #7. KLUV dropped from #3 to a tie at #15 and KLTY slid from #8 to #17. Those gift returns can be brutal.
KHKS returned to exactly where it was in NOVEMBER. #1 18-34 with the exact same share. KDGE remained a very strong player as it only slipped to #2 and was just over a half share out of the lead. KLNO moved up four spaces to #3 with its highest total in over a year. KLUV slipped to #4 as it lost all of last month’s big increase. KEGL stepped back to #5 as it ended a two-book surge. KLTY fell from #10 to #18.
Though it was off slightly from the previous survey, KHKS moved back to #1 18-49. KJKK made a strong move from a tie at #7 to #2 but was still two shares off the leader’s pace. KDGE dropped from first to third while KLNO moved up to #4 with – once again – its best book in over a year. KDMX returned as the #5 station with a slight increase while KEGL slid to #6 with a slight decrease. KRLD advanced six spaces to #7 with its best performance in over a year. KLUV fell from #3 to a tie at #9 while KLTY dropped from #9 to #14.
Thus ends part one of our continuing saga of the JANUARY survey. Before you depart, take a moment to click on the link below and sign up for our blog. It don’t cost a dime and it might help you fill a few spare minutes some time. You can find it here.
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